Information Architecture

We take both the user's interface and experience very seriously around here, and use a defined approach to understand how the information needs to be presented across all digital platforms including: websites, applications, mobile apps, intranets and online communities. Our approach to information architecture defines the navigational structure and page hierarchy.


Our UI and UX experts use Open and Closed Card Sorting techniques to understand how the ideal site structure must be implemented. This allows them to suggest navigational menus and possible taxonomies, as well as recommend the ideal content groupings (whether process or subject based).


The result of extensive UX analysis, our sitemaps are thorough and clearly highlight content structure and strategy. In addition to understanding the user's needs, they provide a clear view of the site's structure and where the content is placed. They also help improve the site's SEO.

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