MENA Effies 2014 - Nomination
MENA Digital Awards 2015 - Gold

HUAWEI TONGUE TWISTERS

Launching a Chinese brand in the Arab world.

CHALLENGE:

Telecom giant Huawei, wanted to increasetheir brand awareness in overseas market and get consumers better acquainted with their name.

SOCIAL MEDIA RESULTS:

Facebook: 27% increase in fans and 9,000 entries/participants.
YouTube: 37.05% increase in subscribers and over 1.5 Million views in under a month.

IDEA:

What better way to put the brand on everyone's tongues, than with a fun tongue twisters contest that created a viral effect and engaged users in the middle east. The campaign ran for three weeks and a different challenging tongue twister went up every week.