MENA Digital Awards 2015 - Gold
Telecom giant Huawei, wanted to increasetheir brand awareness in overseas market and get consumers better acquainted with their name.
SOCIAL MEDIA RESULTS:
Facebook: 27% increase in fans and 9,000 entries/participants.
YouTube: 37.05% increase in subscribers and over 1.5 Million views in under a month.
What better way to put the brand on everyone's tongues, than with a fun tongue twisters contest that created a viral effect and engaged users in the middle east. The campaign ran for three weeks and a different challenging tongue twister went up every week.