CLOROX ANNIVERSARY CAMPAIGN

Celebrating #StrongIsBeautiful in the region.

CHALLENGE:

With Clorox celebrating 100 years of heritage worldwide, we needed a powerful campaign to launch the brand's digital presence in the region and to create an emotional connection with the brand.

SOCIAL MEDIA RESULTS:

We achieved 13,182 new fans within one month with over 200 recommendations for women who fit the profile.
Received 63,313 views on YouTube within one month for the campaign invitation video.

IDEA:

Combine the brand's 100 year anniversary with a celebration of 'strong is beautiful' by selecting and showcasing stories of 100 women across the region. Over a monthlong period the stories were crowd-sourced using social media and fan referrals.