Philips needed to do something different for Mother's Day and the challenge was to create a campaign that was about the moms, but also reflected the brand's three core characteristics: caring, innovative and impactful.
SOCIAL MEDIA RESULTS:
The video received more than 150,000 views within a month, with over 300,000 impressions on over eight major Arabic websites and blogs. The total number of users that saw our posts over a one month period was 2,474,608. And 42,650 people engaged with the video by either sharing it, commenting on it or liking it. Thus creating viral referral reach for the brand.
We reached out to six influencers, captured their stories and joined them in surprising their mothers with a special 'Thank you' message. This journey was featured online in the form of a beautiful video that touched many hearts and encouraged our audience to share their stories with the brand using the hashtag #PhilipsMoms.