MENA Effies 2014 - Nomination
MENA Digital Awards 2015 - Gold

MONOPOLY AT THE MALL

Awarded as the best digital activation of 2015.

CHALLENGE:

MAF Malls needed an activation to attract footfall in June, as Dubai Summer Surprises was pushed to August after Ramadan.It was vital to develop a platform that families could enjoy together.

SOCIAL MEDIA RESULTS:

It was the record best performing campaign within MAF, with more than 15,000 people participating in the game and the highest sales revenue generated outside a government festival period.

IDEA:

In collaboration with Hasbro International, we set off to create the biggest Monopoly board game to play live in the malls. The custormers who spent AED 500 got a token to play live and win retailer vouchers.