TEST-DRIVE CAMPAIGN

A regional first with Facebook lead ads.

CHALLENGE:

Mercedes-Benz Middle East & Levant wanted to increase test drives in the region – and with most digital drivers consuming content on-the-go we needed a solution that would provide a quick,privacy-safe way to instantly/easily accessible on mobile.

RESULTS OVER A 3 MONTH PERIOD:

3,180 Test drive requests.
703% Increase in monthly test drive requests per distributor.
2.1M People reached in UAE, KSA, Qatar, Kuwait, Oman and Lebanon.

IDEA:

We wanted to offer our target audience a seamless experience across devices, and reach them in places where they spend most time – like the Facebook newsfeed. So, we used Facebook’s newly launched lead ads to register test drive interest becoming the first brand in the region to do so.

CAMPAIGN INVOLVED: