HUAWEI HOLIDAY STORY

Creating 1.8M engagements in just 3 days!

CHALLENGE:

During the 2015 year-end holiday season, Huawei Arabialaunched a series of 3 videos that told the story of Mona.Mona’s husband left a mysterious red box under theChristmas tree before he left for his business trip. His onecondition was that she cant open the present till he’s back.We invited the community to help Mona guess what wasinside the box. She used her new Mate S Press-Touch toweigh the gift and get a hint of what could be inside.

RESULTS OVER A 3 MONTH PERIOD:

4.8 Million People Reached.
1.82 Million Likes / Shares and Comments.
2.5 Million views.

IDEA:

We used Facebook’s newly released sequencing capabilities to create a virtual story-telling environment.The videos were broken up into parts and the 2nd part only shown to those who watched the full 1st part. The3rd part was only shown to those who watched the full2nd part.This allowed us to reach our most engaged users,increasing participation, brand recall and viral actions on the content.